Practical perspectives on programmatic advertising, real-time bidding, AI and ad-tech — from the team behind PeakMyAds.
Browser-side auctions, interest groups and on-device bidding — how Protected Audience maps onto OpenRTB and changes the bid request.
Life after third-party cookies: privacy-safe bid requests, browser-based auctions, and what SSPs and DSPs need to change.
How an AI decisioning layer between the bidstream and the ad server lifts eCPM, ROAS and fill — while cutting latency and fraud.
Putting a large language model in the serving pipeline: content understanding, category extraction, brand safety and ad relevance scoring.
